January Market Wrap with Sirah
As we welcome a new year, conversation again turns to where Australia’s property market is heading – and for good reason. Following the extraordinary boom between 2020 and 2022, when Sunshine Coast property values surged by more than 50%, the market has since found a more balanced rhythm. Yet even after this correction, our region continues to outperform the national average, with the median house price now sitting at $1.23 million.
Analysts agree that while the days of rapid pandemic-era appreciation are behind us, the market remains far from stagnant. REA Group’s Senior Economist, Anne Flaherty, reported nearly 10% growth in Sunshine Coast home values across 2025, outpacing the national average of 8.6%. She attributes this to strong population inflows and tight housing supply, noting that while further growth is likely in 2026, affordability pressures and steady interest rates may moderate the pace.
Data from Cotality’s December Housing Report further reinforces how solid the 2025 market proved to be. Almost 561,000 property sales were recorded nationally – up 4.9% on 2024 and 7.2% higher than the five-year average. Australia’s total residential real estate value climbed to an impressive $12.3 trillion, yet advertised supply remains historically low, down 15.8% year-on-year and 20.6% below the five-year average.
The latest Herron Todd White report also highlighted an interesting point about motivated buyers. They are prepared to pay a premium for properties offering something special – be it an exceptional location, quality presentation, modern design, or strong underlying land value.
Here in the Noosa Hinterland, this combination of limited supply and enduring lifestyle appeal is keeping demand steady. At Hinternoosa, our team listed 158 properties for sale in 2025, with our sold properties averaging just 41 days on market. Momentum carried right through the festive season, with three properties going under contract in the week between Christmas and New Year. We are also proud that our team’s ongoing dedication to achieving premium results for our clients and raising the bar of the real estate industry saw Hinternoosa retain the top market share in the Noosa Hinterland region last year, selling one in every six hinterland properties.
As 2026 unfolds, the fundamentals remain encouraging. Continued population growth, lifestyle migration and a scarcity of supply are expected to support steady conditions through the year.
If you are considering making a move, exploring investment opportunities, or simply wish to understand where your home sits in the market, our experienced team are here to help. For expert local knowledge, a personal approach to service, and a genuine passion for our beautiful region, Hinternoosa is ready to be your trusted partner in property.