Two threads are interwoven through Sara Leonardi’s career portfolio: an eye for beautiful craftsmanship and a head for business. Inspired by her global travels, Sara curates limited-edition pieces that are as beautiful to wear as they are to look at. She talks to us about her journey to Noosa and the evolution of her label.

How did your roles in real estate, interior design and art curation lead into fashion?
After university, I worked for a multinational car company in the US, then as Executive Assistant to the head of South Florida’s top real estate firm – learning about high-value transactions, profitability and client service. In Prague, I covered trends for a lifestyle magazine before moving to Cape Town to study interior design, blending creativity with business. Later, I opened a gallery in Sydney, which deepened my expertise in sales and PR. After my daughter was born, I launched IT’S A FAD, which has grown into a fully-fledged label.

When did fashion feel like the next step?
It began at Bondi Markets, selling ice-dye T-shirts after a trip to India. The brand has evolved into IT’S A FAD by Sara Leonardi, reflecting my belief that businesses exist because of their customers. Without my early supporters, I would not be here today.

Do you see parallels between dressing a home and dressing a person?
Absolutely. People decorate their homes as they see the world, and they dress as they want to be seen. Both take time: you do not decorate in five minutes, and a great wardrobe is collected over years. Quality is everything. I wear pieces passed down through generations and love layering contemporary designs with classic or antique details.

What is the philosophy behind It’s A Fad?
I am passionate about curating inspiring pieces from around the world and bringing them to Noosa. Every brand we stock is designed by women – true support means investing in their creativity and businesses. Our designers include Nadia Dafri, Yass and CVH, and our circle continues to grow. Collaborations with like-minded women make the process joyful and energising. Limited-edition collections keep the store fresh and exclusive, with pieces that are eclectic yet timeless, much like my own journey.

Your collections are known for bold colour and detail. How do you balance creativity with wearability?
Wearability is non-negotiable – 99% of our pieces are machine-washable, everything has pockets, and most pieces have belts. They are effortless day-to-night staples, perfect for travel and everyday life. I only work with natural fibres that are breathable, durable, and easy to care for. I am passionate about colour. There is enough beige in the world! My knowledge of colour theory helps me create combinations that are original yet harmonious. I never design anything I would not wear. My collections reflect what women in their 40s and beyond want: clothes that are versatile, flattering, and joyful. Equally important, I design with a global perspective. A dress should feel at home in Sydney, New York, Paris or Sicily. We guide women toward shades and silhouettes that suit them, making fashion both wearable and meaningful.

What do you love most about living in the Noosa Hinterland?
Moving here was a family decision. I had never visited before relocating, but I trusted my instincts. Today, we could not imagine living anywhere else. Noosa’s balance is special: tranquil countryside, vibrant coast, incredible produce, warm people, and cosmopolitan flair. While much of my creativity is sparked outside the “everyday bubble,” living here gives me the lifestyle I love and space to create.

You opened your Hastings Street boutique in 2023. How does community shape your brand?
There is a genuine sense of connection here. The community is diverse, collaborative and supportive, and I have found the perfect setting for what IT’S A FAD by Sara Leonardi represents.

You have partnered with local and national collaborators. How do these align with your vision?
Collaborations with Andrea Rembeck of Tutu Du Monde, Julie Somaia of Style Runner and Taryn Delaney grew naturally through shared values and energy. I also love working alongside inspiring leaders like Deb Caruso (In Noosa) and Sirah Robb (NCS and Hinternoosa), whose creativity is remarkable.

What legacy do you hope to create?
My legacy begins with my children James, Holly, and Madison. The values I live by and the example I set daily matter most. I do not plan too far ahead. Instead, I focus on being present, consistent, and the best version of myself. I hope to be remembered as someone who contributed to her community, supported her friends, and was always there when needed. 

Whether you are looking for stylish work wear or a striking occasion piece, Sara has something to suit every body.

6/18 Hastings Street - Bay Village - Noosa

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