There is something truly special about the hinterland. It’s natural beauty, spirit and serenity have long attracted those seeking a blessed lifestyle - and for 25 years, Noosa Country Style has been telling the stories of those who call this remarkable place home. Now, as we celebrate a quarter of a century in print and 36 years in business, it is the perfect moment to pause and reflect.

Launching in 2000, Noosa Country Style has since evolved from a local property publication into something far greater - a beautiful showcase of hinterland lifestyle, design, community and connection. In 2019, it was lovingly refreshed and in 2022, we embraced the digital era with its first online edition.

Like the magazine, Hinternoosa has a deep passion for this place we are fortunate to call home. From our humble beginnings in 1989 as a team of five in Garnet Street, Cooroy - when the median house price was just $70,000 - to our office today at 30 Maple Street, our journey has been one of growth and gratitude.

We have weathered wild storms - including the one that took our roof in 2012 - and global ones too, like COVID-19 and the 2007 GFC. Through it all, Hinternoosa has not just survived but thrived.

For long-standing team members like Jeanette Catalano, the evolution of real estate has been equally remarkable. “The internet was in its infancy, and if someone was dreaming of a tree change or a slice of the Noosa Hinterland, they had to ring the local agency directly to find out what was actually for sale. There were no instant alerts, no scrolling through listings at night, no comparing properties with the swipe of a thumb,” she recalls. “Back then,

relationships were the heartbeat of the process. Buyers would often spend the day with me, hopping into my car as we wound our way through country lanes, sharing stories and getting a true feel for the community. The search was slower, more intentional, and deeply personal. Every inspection felt like a small adventure, and trust was built one conversation at a time.”

It is this same people-first philosophy that underpins everything we do here - and everything Noosa Country Style celebrates in its pages. Heather Fleming, who has supported hundreds of clients behind the scenes in her 16 years with Hinternoosa, sums it up beautifully: “The most meaningful part of my role is supporting agents and their clients through some of life’s biggest transitions. It has genuinely been a privilege.”

Of course, hinterland living has changed over the decades. “Twenty five years ago, buyer needs were more simplistic. The focus was on land to grow with, fresh air to breathe, and a home that offered comfort over design. Water tanks, a good shed, room for the kids to roam and a patch of garden were the true luxuries,” explains long-standing sales agent, Kess Prior. “Today’s buyers want beauty and functionality in equal measure, craving homes that support wellbeing, productivity and a closer connection to nature.”

From the early days when the magazine featured primarily property listings, to today’s elegant blend of storytelling and lifestyle, Noosa Country Style has mirrored the journey of the region itself - one of transformation, yet steadfast in character. Sirah Robb, Director and Principal of Hinternoosa since 2018, is honoured to have shared in this lasting legacy too. “For 36 years, we have helped people find their place in the hinterland - and found our place in the community. It has been incredible to see this journey featured in print through the Noosa Country Style over the last 25 years,” she fondly reflects. “Celebrating this 25-year milestone is a huge achievement and its longevity is a testament to all who have contributed to the magazine’s success.”

As Hinternoosa looks to the future, we remain grounded in the values that brought us here: culture, clients and community. The same values that have made Noosa Country Style the beloved publication it is today. And while the real estate landscape has of course changed dramatically since the first issue dropped, one thing has never changed: our passion for helping people. Whether you are searching for simplicity, style or something in between, we are here to guide you home.

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